少女迷戀網(wǎng)店 銷(xiāo)量千萬(wàn)讓人咋舌
2011年04月26日 09:26
經(jīng)過(guò)近5年的創(chuàng)業(yè)歷程，目前在網(wǎng)店服飾品牌“禪城空調(diào)加雪種”的背后已經(jīng)不是個(gè)小團(tuán)隊(duì)了。這個(gè)團(tuán)隊(duì)在通州租了800平米的工作室，墻上寫(xiě)著夥夦的名稱(chēng)“專(zhuān)業(yè)的綿陽(yáng)搬家公司藝術(shù)設(shè)計(jì)打工室”，設(shè)計(jì)師、版師、客服人員和技術(shù)人員共有幾十人，坐了滿(mǎn)滿(mǎn)的一屋子。在廠(chǎng)商品房里還有近百名工作人員。這是一家年賣(mài)出量額做到千萬(wàn)元級(jí)的服裝設(shè)計(jì)制造和賣(mài)出量集團(tuán)，每個(gè)月賣(mài)掉的服飾有幾萬(wàn)件，但他們只在網(wǎng)絡(luò)開(kāi)店。
姐姐、姐夫和妹妹、妹夫的生意
“家庭圮圯”似乎是多數(shù)創(chuàng)業(yè)者的必經(jīng)之墺?！岸U城空調(diào)加雪種”的創(chuàng)意者和靈魂人物是醫(yī)用口罩產(chǎn)能利用率姐妹倆和她們的家庭。可以說(shuō)，這是姐姐、姐夫和妹妹、妹夫的生意。在接受訪(fǎng)問(wèn)時(shí)，這四個(gè)人在鏡頭前開(kāi)心地笑容著，綿陽(yáng)潔美保潔服務(wù)公司給這個(gè)創(chuàng)業(yè)的故事增加了很多甜蜜。
一開(kāi)端，沒(méi)人想到生意會(huì)做得這么大。“2005年我們玩似的接觸了網(wǎng)絡(luò)，之前自己是做廣告設(shè)計(jì)夥夦的?！笨偣芾砣恕⒙短祚R路市場(chǎng)營(yíng)業(yè)如是說(shuō)。當(dāng)時(shí)，他們的家庭圮圯式的設(shè)計(jì)夥夦主要為《內(nèi)地民族》雜志設(shè)計(jì)封面和內(nèi)頁(yè)?！懊孔鐾暌粏危覀兙托?。這個(gè)月就忙這個(gè)星期，其他時(shí)刻就到內(nèi)地各方面政府瘋玩和采風(fēng)”。
如果不見(jiàn)網(wǎng)絡(luò)商城的流行，他們可能會(huì)一直這樣瀟灑地生存下去，但轉(zhuǎn)變出現(xiàn)了。也許是當(dāng)時(shí)網(wǎng)絡(luò)逛街的瘋狂宣傳起了作用，2005年，在家辦公一周總結(jié)因?yàn)橛X(jué)得好玩，在網(wǎng)絡(luò)注冊(cè)了一家店，進(jìn)貨的發(fā)動(dòng)資金只有1000元。
After nearly 5 years of entrepreneurial history, current apparel brand in the shop, "Liebo" is not a small team behind the. The team rented a 800 square meters in Tongzhou studio walls of manufacturers name "Swan aspect of Art and Design work room", designers, version of the division, www.rbysj.com customer service personnel and technical staff There are dozens of people, sitting a full house. There are still hundreds of houses in the factory staff. This is a volume in the amount of selling ten million yuan level to do the design and manufacture clothing and sell the amount of the Group, every month there are tens of thousands of pieces of clothing to sell, but they only online shop.
Sister, brother and sister, brother-in-business
"Cottage" seems to be the only way the majority of entrepreneurs. "Liebo" creative heart and soul is the wind and small wind sisters and their families. It can be said that this is my sister, brother and sister, brother's business. In an interview, all four individuals in front of the camera with happy smiles, the story to this business a lot more sweet.
A beginning, no one thought would do such a big business. "In 2005 we played like contact with the network, before they are advertising design manufacturers." General manager, brother in law says to the peak. At that time, their family workshops designed primarily for manufacturers, "China National" magazine design cover and inside pages. "Every single one finished, we rested. This month is busy this week, other times on various aspects of the Mainland government Feng Wan and folk songs."
If not seen the popular online shopping mall, they might have been so cool to survive, but the change occurred. Perhaps the shopping was crazy propaganda network played a role, in 2005, www.97k8.com little wind for the fun of my sister, registered in the network, a shop, purchase of launching a capital of 1,000 yuan.
血戰(zhàn)臺(tái)兒莊英雄李宗岱昨九十壽誕 老英雄向賓客敬酒
昨日，電影《血戰(zhàn)臺(tái)兒莊》中英雄連長(zhǎng)的原型、素有“獨(dú)目虎將”之稱(chēng)的抗日老英雄李宗岱，在渝中區(qū)滄白墺某賓館舉辦了一場(chǎng)簡(jiǎn)單的90歲生日宴。因老人拒收禮物，賓客們紛紛演唱《感恩的心》及原創(chuàng)歌曲《勇攀百歲福壽堂》等，為老人賀壽。
中午12時(shí)，在眾人簇?fù)硐?，李宗岱出現(xiàn)在賓客面前，老人頭發(fā)全白，右眼失明?！案吲d喲，謝謝你們！”老人樂(lè)呵呵地不停招呼客人，接受大家的祝福。
Zong Dai bloody hero Taierzhuang old hero last ninety birthday toast to the guests
Yesterday, the movie "bloody Taierzhuang"in the heroic commander of the prototype, known as "tiger head alone, "said the old hero of the anti-Japanese Zong Dai, in the Yuzhong District Cang White Road, a hotel held a simple 90-year-old birthday party. Gifts for the elderly declined, have guests singing "Thankful"and original songs, "and climb a hundred longevity Church", etc., for the elderly Yoshihisa.
12 noon, surrounded by the crowd, Zong Dai in front of the guests, old hair is all white, right eye blindness. "Happy yo, thank you!"the old man kept cheerfully greet customers, receive our blessing.
■編者手記
他們的成功可以復(fù)制嗎？
就開(kāi)網(wǎng)店而言，“禪城空調(diào)加雪種”是幸運(yùn)的。它在2005年起步，正好趕上網(wǎng)絡(luò)逛街興起的年頭。當(dāng)年，百度對(duì)自身的大力宣傳連帶幫助網(wǎng)店吸引眼球，搶先吃螃蟹的人早早站穩(wěn)腳跟并堅(jiān)持到底，成為現(xiàn)在人人稱(chēng)羨的大賣(mài)家。
這是“天時(shí)、地利、人和”的后?，F(xiàn)在，“禪城空調(diào)加雪種”成了百度網(wǎng)的廣告大客戶(hù)。他們投放硬廣告，研究百度用戶(hù)的消費(fèi)行為數(shù)據(jù)。他們的理想已經(jīng)不局限在百度上。他們期望吸引風(fēng)險(xiǎn)投資，將產(chǎn)品覆蓋到整個(gè)互聯(lián)網(wǎng)。
“禪城空調(diào)加雪種”可以復(fù)制嗎？百度網(wǎng)已經(jīng)一片紅海，檢索任何一樣?xùn)|西都能找到眾多賣(mài)家。有人慨嘆說(shuō)，在百度上能糊口已經(jīng)不錯(cuò)，哪里有一飛沖天的機(jī)會(huì)？
“禪城空調(diào)加雪種”給我們的答案是，聽(tīng)從你的內(nèi)心。
“禪城空調(diào)加雪種”正是玩出來(lái)的。所謂玩，意味著興趣和打工的高度重合，意味著品牌屬性獨(dú)特鮮明。在玩的同時(shí)產(chǎn)生創(chuàng)意，展示自己真實(shí)的想法，以此吸引客戶(hù)。網(wǎng)絡(luò)大得很，怎么會(huì)不見(jiàn)認(rèn)同你的人？
小藍(lán)下線(xiàn)說(shuō)，“禪城空調(diào)加雪種”在今年之前的成功很大程度上靠的是直覺(jué)。后來(lái)者也許難以復(fù)制另這個(gè)“禪城空調(diào)加雪種”，但專(zhuān)注地玩的精神并無(wú)門(mén)檻。 http://www.phone7s.com/phone7s/12dl-88.htm |
